The Lawyer's Guide to Marketing on the Internet (Paperback)
Transform your website, e-mail, social media, and overall online marketing strategy Get closer to your target prospects and clients in ways that are proven and meaningful to buyers of legal services. Choose a mix of tools that will measurably move the needle using the advice in The Lawyer's Guide to Marketing on the Internet, Fourth Edition. Look inside to learn about: -Internet marketing strategies and how to build your own plan -Content marketing that targets and speaks to your desired audiences -Today's websites--from "must do..." to "definitely don't..." -The Ten Foundational Best Practices for law firm websites -The latest survey of the AmLaw Global 50 websites -Today's technologies and platforms -Website timelines, budgets, hosting, and contracts -Announcing, growing, and promoting your website -Mobile sites--so critical today -Social media ins and outs -E-mail marketing -Multimedia content including videos, podcasts, and webinars -Search engine optimization (SEO) -Website vendors and other consultants -Analytics and measuring your ROI -The ethics of client development using technology and the Internet.
About the Author
Greg Siskind created one of the first law firm websites and the first lawyer blog. Recently, he was named by ABC News as one of the top 20 people to follow on Twitter to keep up on the immigration debate. He primarily practices in business and employment immigration law and directs technology initiatives for his law firm, Siskind Susser. Deborah McMurray is the founder, CEO, and Strategy Architech of Content Pilot LLC, a marketing strategy and technology company that serves law firms and other professional services firms. Deborah was inducted into the Legal Marketing Hall of Fame in 2008, was elected to the College of Law Practice Management in 2007, and was named as one of National Law Journal's "2013 Top 50 Legal Business Trailblazers & Pioneers."