Brand Command: Canadian Politics and Democracy in the Age of Message Control (Communication, Strategy, and Politics) (Paperback)
The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister’s Office. What is happening to our democracy? To get to the bottom of this, Alex Marland reviewed internal political party files, media reports, and documents obtained through access to information requests, and interviewed Ottawa insiders. He discovered that in the face of rapid changes in communication technology, the infusion of corporate marketing strategies has instilled a culture of centralized political control. At the core of the strategy is brand control; at stake is democracy as we know it.
About the Author
Alex Marland is a professor of political science at Memorial University of Newfoundland and a member of the College of the Royal Society of Canada. He is the author of Brand Command: Canadian Politics and Democracy in the Age of Message Control, which won the Donner Prize for best public policy book by a Canadian and an Atlantic book award. He is trusted by Canadian politicians, political staff, and other members of the public sector to respect their conditions for sharing information about what goes on behind the scenes in Canadian politics and governance.